In the past, I’ve addressed (ok, ‘obsessed’) about project management and how projects should have flexible deadlines. Now I’m just giving up. I think something might have snapped (in my mind) at the end 2018 and there is no going back. I officially hate project management (not the people), project time tracking, and possibly even project management software (no offense intended). I’ve done some ‘reverse-thinking’ – which is basically asking what is the intent or purpose of something. Applying that to project management and I’m coming to the result of “management now has a time table of how long each project should take.” Which applies to some tasks or projects but definitely not websites.


So much wrong on so many levels. But why is that wrong? Time management is not “wrong,” nor is it bad. Applying a scientific (in that “what worked for project ‘A’ will work for project ‘B’) theory (not theorem) to time management is horribly wrong because there are too many variables which are fluctuate in that equation and too many opinions. Separate teams waiting on each other / waiting on the client / waiting for fonts that are proprietary / has anyone selected a domain / what are we promising to the client … I could absolutely go on.

And I’m not here to complain.

By now you may be wondering about when I’m going to talk about fusion. Well here ya go. Fusion hasn’t happened yet. You can go out on the ol’ internet and read all sorts of articles about how company x has achieved “progress” with a machine they’ve built. My point is it’s not up and running in that’s what I think of time management in terms of site development. I’m continually trying to overcome this obstacle and when fusion happens, life as you know it will change dramatically. Just like the singularity. I’d like to take this moment to just express my gratitude and appreciation (maybe even love?) for robotics and AI – please don’t torture us for fun. But fusion, when achieved, will be awesome. It will revolutionize our electricity/battery problem. It’s clean, too. But it’s in the future and we just can’t use it now.

Maybe that’s where we are with trying to measure site development project lengths.

Update: I believe I may have missed this point: Project management works as expected in a lot of other situations and I’m not trying to be negative to management or middle management as a whole. I especially mean no offense to the people in those positions.

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